Finance Career - Finance Job
Many people are drawn to money. Not just to have more of it (who doesn't?), but to actually participate in the finance industry and make a career out of it.Did you know that some of the most successful people in finance and investments never pursued finance in college? Did you know many never even ... more...

Brand Image Brand Identity Guru
Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think youre something completely different. Thats when a brand ... more...

Series 65 Exam
People wishing to enter the financial advising business can obtain a license before looking for a job. One of those tests is the Series 65 Exam and the license it gives you is the Registered Investment Advisor designation.The exam itself is a 130 question multiple choice test. Contrary to what some ... more...

Building Sound Relationships
Although most of us dont realize it, we are in the construction business. Much of the time, we are building bridges. Sometimes we spend a great deal of time constructing elaborate bridges that are meant to stand forever. Sometimes we build less stable bridges that become cracked and need new ... more...

Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related ... more...

Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how ... more...

Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies dont have a ... more...

The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying ... more...

Now's The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at least six ... more...

How To Get Out Of Credit Card Debt
If youre like the average person, let me warn you ahead of time about what Im going to reveal in the next few paragraphs. You may be angry after you finish reading this article about how youve been misled in the use of credit card debt.The American economy is designed to make you work yourself to ... more...

Fixing Health Care
The cost of health insurance continues to climb unabated. As the number of uninsured in America swells to 45 million people, many look to our political leaders for answers and relief.Presidential campaign rhetoric about how to control skyrocketing health care costs provides only short-term ... more...

Credit Score: The Brightest Feather In Your Financial Cap
Credit scores are the most important aspect that determines your financial future. Carrying a good credit score is an asset and can pave your future towards greener pastures. On the other hand a negative marking on your credit report can be ruinous for your future dreams. However, "There Isnt Much ... more...