Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners ... more...

Business: Where Is America Headed To?, New York Millionaire Wonders
Hello! Happy new year. May you live a long healthy life and prosper.According to a study by US dept. of Health & Human Services, 96% of Americans never achieve financial independence. They end up depending on charity, welfare, family, or are forced to keep working past their retirement age ... more...

Home Loans and Mortgages The Myth of Tax Deductible Interest
Home ownership has risen sharply in recent years, and the percentage of Americans who own their own homes is approaching a record seventy percent. Thats a good thing; wed all rather live in our own home than consider the alternatives. The most common method of purchasing a home is by taking out a ... more...

Butterflies: Life Cycle of a Butterfly
INTRODUCTIONButterflies are beautiful insects of nature and often admired for their vibrant colors. According to The American Heritage Dictionary, they belong to the biological order of Lepidoptera, and have distinct characteristics: slender bodies, knobbed antennae, and four wings (Dictionary ... more...

Protect Your Assets and Your Financial Future
Its been said that, in this litigious society we live in, its better to be rich and guilty than poor and innocent. Justice, and access to the legal system, seem to be reserved only for the wealthy. So what are the little people supposed to do? What about us average Joes? We have legal concerns, too ... more...

The Ins And Outs Of Bad Credit Home Loans
Owning a home is part of the American dream. Its also the biggest purchase that most of us will ever make, and because of that, almost everyone will be borrowing money to do it. Unfortunately, for many people that means a bad credit home loan, and that might be hard to get.Its simple. Imagine going ... more...

Rebuilding After Katrina: Smart Energy Choices
Energy efficiency has been part of the American lexicon since 1978 when the Energy Policy Act was first enacted. Since then, energy efficient homes and increased use of renewable energy resources have become the norm in states like New York and California. Policies and programs have supported these ... more...

The US Dollar Is Not Weak
In 2004, The USD Was Falling, But the Dollar Was Never Weak!Germany's long term economic policy has been to cultivate a permanent trade surplus by saving more, and consuming less. But there is another side to their trade surplus/high savings rate story. Growth in Germany is 1/3rd that in the US, ... more...

Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales cycle3. Deflects competition4. Resists commoditization5. Establishes top of mind awareness (mindshare)6. Generates referral word of mouth momentum7. Meets and exceeds shareholder expectationsIf ... more...

Worldwide Church of God... Since You Don't Listen
To begin with, this letter is for me and perhaps part of my own life experience and healing after a 26 year run as a Pastor in the Worldwide Church of God. I came to the Church philosophically at the age of 16, having grown up Presbyterian in a very stable and loving family. The teachings of the ... more...

Life After Debt Strategies for Dealing with Problem Debt
Honorably and ethically rid yourself of burdensome debts using the little known Negotiation Strategy, without having to experience the loss of control and privacy associated with filing for bankruptcy, consolidation, or credit counseling.The inability to reduce debt and saving money are the two ... more...

No Money Down - How To Buy Property With Nothing Down
If you have ever watched TV after about 11:30 at night, you've seen people talking about courses on buying real estate with no money down. They show vacation paradises, gorgeous girls, fancy cars, and huge mansions. All of this is promised to you if you buy their course on making a million with ... more...

Increase Sales With Travel Incentives
Todays business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are ... more...

Lawsuit Loans - Caveat Emptor!
If you have been injured in an accident it is quite likely that you have been financially stressed as a result, and are in need of an advance against your insurance claim, lawsuit or other legal action. If you are looking for someone to lend you money based on your future settlement, BEWARE! There ... more...

Should the Government Compensate the Clients of TAT?
This, of course, is a political decision. There is no "right" thing to do. Even the IMF imperatives are not sacred. Sometimes, inflationary goals should be sacrifice to avoid the total collapse of the banking system and, with it, the economy as a whole.Unfortunately, a lot of experience has been ... more...

Home Business Success In 21 Steps
Over one hundred million home-based businesses will be in operation by 2006, according to Link Resource's National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses.In New Orleans, Rick Hart's home based cajun Cargo ships ... more...

21 Steps To Home Business Success
Fifty million home-based businesses will be in operation by 1997, according to Link Resource's National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses In New Orleans, Rick Hart's home based cajun Cargo ships seafood nation ... more...

Branding Mistakes - Brand Identity Guru
1. It sells itself. I dont need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned ... more...