Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips I recommend:Get ... more...

How To Be the Ultimate American Consumer
Feel like a lemming lately? Ready to follow the crowd into the great plunge of Ultimate American Consumerism? Just in case you need a little help, here is a tongue-in-cheek look at how to continue the process of becoming the Ultimate American Consumer!1. Always spend right at the level of your ... more...

Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger ... more...

Arizona Homes A Community for Dreamers
Finding a home that meets all of your criteria of a dream home can sometimes be challenging. In many areas of the country, a new home is often a starter home merely the best you can afford at the time. You may not like the home, the neighborhood, your commute, the neighborhood schools, etc.The ... more...

Going Bankrupt in the World
It all starts by defaulting on an obligation: Money owed to creditors or to suppliers is not paid on time, interest payments due on bank loans or on corporate bonds issued to the public are withheld. It may be a temporary problem - or a permanent one.As time goes by, the creditors gear up and ... more...

Tax Reform, My Way
We need real tax reform and we need it now. Previous attempts have been made at tax reform, but they have only provided band-aid solutions that have still left us with too many quirks, complication, and read tape. There are several things Congress could do to simply the tax system and benefit the ... more...

New Credit Scoring Model Could Help Millions
Mark and Beth, a young married couple in their twenties, established a goal to buy a home within the first three years of their marriage before starting a family. They budgeted and used their money wisely in order to save for the down payment. Whenever they purchased something they always paid ... more...

Like Brushing Your Teeth
What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids?Theyre all forms of regular self-care that, if you neglect them for a period of time or take ... more...

Housing Bubble, Interest Rates, Timber Costs; What Has Changed?
What has really changed in the housing market with regards to timber dumping from Canada, lumber costs since the Professional Building Magazine issue in Sept. 2001. How is this affecting the housing market or the predicted housing bubble burst which was suppose to cripple the economy. We have seen ... more...

Things that You Need to Know before Financing Your Home
Frequent Asking Questions:What are Points? A. There are several types of mortgage related costs called "points" and their definitions and purposes vary. Generally, points are costs that must be paid to a lender in order to receive mortgage financing under specified terms. One point means 1% of ... more...

Independent Brokerage Firm - Go Independent
Successful brokers and advisors basically have their own business regardless of where they work. The client investment business is a self-starter and largely commission based industry, so a broker must rely on his own production for survival anyway. When does the in-office support staff and other ... more...

Equity Line of Home Credit
Most Americans tend to live on a paycheck-to-paycheck basis, and the most common household has about $10,000 in credit card debt. Adding to that is the fact that Americans are saving money at the lowest rate in history. We spend what we earn, when we earn it, and theres little or nothing available ... more...

How to Create Cash Flow Out of Thin Air!
Want to see a trick every real estate investor will love?From the Desk of Thomas KishCrazy as it may sound......there really is something that can create cash flow out of thin air. And it has nothing to do with a magic wand or pulling rabbits out of a hat.It has to do with the use of credit but ... more...

Teachers Should Write, During Their Summers
Before I became a teacher, I was a sports writer. Working for a newspaper taught me a lot about writing, especially dealing with the pressures of deadlines. I enjoyed the writing so much that I started writing fiction about 10 years ago, during my time off.Although many teachers take summer jobs, ... more...

Re-discovering the Fundamentals of Financial Planning
To lose weight in the 80s, we went on low-calorie diets. In the 90s, we switched to low-fat diets, and now, in the 21st Century, we are completely convinced that its all about the low-carb diet. What ever happened to just eating healthy?In a culture where everyone is looking for shortcuts, its not ... more...