Why Most Advertisements Stink!
Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If its your company name or logo hold out your wrist so I can whack it with a stick. Whats the answer? ... more...

How to Compare Fixed Rate Mortgages and Adjustable Rate Mortgages
There are many types of mortgages, and the more you know about them before you start, the better. To compare one Adjustable Rate Mortgage with another or with a fixed-rate mortgage, you need to know about indexes, margins, discounts, caps, negative amortization, and convertibility. You need to ... more...

Fixed Versus Adjustable Rate Mortgages
Which One Should You Choose?Choosing between a fixed rate loan and aa adjustable rate loan is one of the most perplexing choices anyone can make. With a fixed rate loan, you know exactly where you stand today, and where youll stand any number of years from today. The fixed rate is easy to ... more...

Two Easy Ways To Get Cheap Home Loans Online
If you're like most people, you probably want a cheap home loan - but don't know how to reduce your payments.There are some easy ways to do this. First, find the loan company with the lowest rates online. Second, get the best loan to value on your loan against the equity in your home.Lets check ... more...

Home Loans and Mortgages Beware of Deed Theft Scam
The average home in the United States has a value of $206,000, a record amount. Real estate prices have been rising throughout the country during the last five years, and homeowners have seen the value of their property skyrocket. In California alone, the equity in private homes has increased by ... more...

Is It Time To Buy A House?
At some point as you're writing out your rent check, you get to the point where you look at the amount and think to yourself - at this rate, I could BUY a house. If you're fed up with paying rent every month that's high enough to finance a mortgage, it may be time to take a serious look at what it ... more...

Understanding How to Get Easy Home Loans for the Self Employed
There are three specific criteria that make any loan work. They are:1. Collateral - What you have of value (assets) to place at risk if you should default on the loan.2. Capacity - Your ability to pay back the loan over time. This includes income reporting such as IRS Form W-2 or 1099. Capacity ... more...

No Money Down Home Loan
Are you in the market to purchase a home but are concerned about not having enough money for the down payment? No down payment home loans or 100% financing for your mortgage loan used to be only advertised during late night infomercials and in obscure real estate publications. The good news is that ... more...

Credit Scoring: What it is, and How It Affects You
If you have applied for a mortgage in the past five years, youve probably heard of credit scoring by now. Perhaps you were told that your credit scoring was wonderful, or needed work. Or maybe your mortgage would have been lowered by several points, if you had better credit scoring.Credit scoring ... more...

Interest-only Mortgages Have Their Pitfalls
Rising home prices, particularly on the East and West coasts have put the costs of home ownership seemingly beyond the reach of many. And yet, home ownership is up nationwide, and the percentage of Americans who own their homes is the highest it has ever been. How is this possible?There are more ... more...

Bad Credit Home Loans - Pre-Approval is Still Possible With Adverse Credit History
If you are among the millions with less than perfect credit, there are many sources available to you in obtaining a mortgage. Lenders that specialize in mortgages for those with bad credit are competing for your business. The lender will analyze your credit report, credit score, debt-to-income ... more...