Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's ... more...

How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a ... more...

The Seduction of a Married Man
What is it about a married man that is so irresistible?It must be something because so many women fall for it. Just this week I encountered two women who have slipped into the trap of fatal attraction for a married man. It is dangerous territory and I do not recommend that anyone go there. I speak ... more...

Beginner's Guide to Credit
I remember back when I was 18 and completely oblivious to the concept of credit. It seems like eons ago! If only I had known then what I know now about credit. Hopefully, this short guide will be able to give you some ideas on how you can build a solid credit rating... even if you have to do it ... more...

Is Comparing Escrow Fees Online the Way to Go?
Did you know that not all escrow closing fees are the same? It is true, these fees are not regulated by law at all and just like shopping for insurance, you need to look around for the best deal on your escrow fees. Your escrow fees could depend largely upon where it is that you are living. The ... more...

Real Estate Investing Financing Truths - Part 2
No Money Down and other 'Creative' Real Estate Investment MethodsFor many years, investors have seen the traditional real estate investment methods described in Part 1 of this article as a lot less than desirable!They began looking at the prices of houses and finding methods of bringing the ... more...

What Is Networking and Why is it Important in Business?
When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be ... more...

Danger In The Comfort Zone
I dont know who said it or where I heard it, but Im sure it was brought to my attention by a sales trainer somewhere, at some time during my journey through the maze of countless sales trainings and seminars that I have attended over the years, but it does make perfect sense.There is danger in the ... more...

Credit Card Debt: Repair After Bankruptcy
Ah, credit card debt. You've asked yourself the question many times, "Will I ever get credit again?" The answer, although seemingly complex, is quite simple: Yes. You can have another chance at re-establishing your credit. Filing bankruptcy is the first intelligent step taken to wiping out ... more...

Skip Trace Test Time
Last time we talked about the steps on how to skip trace an account. Lets expand on that a little more. Get something to take notes with-because there is going to be a test, go ahead Ill wait.Now, lets get started.This is how the test starts. You are given a stack of accounts to work. You have ... more...