Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Choosing a Mortgage Lender
Just as there are many types of mortgages and mortgage deals to choose from, there are also many sources where you can go to get a mortgage. Your key choices are to use a mortgage broker, a more general financial adviser, or shop around yourself and go direct to the mortgage lender. For many people ... more...

A Personal Mortgage Experience
I dont know what the mortgage situation is around the world but here in England the mortgage industry is a constant point of debate. It used to be that everyone aspired to having a mortgage on a nice home you know the kind of house with enough rooms to cater for the average family with 2.4 ... more...

Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ... more...

Option ARM Mortgage Loan - Is This Really for You?
What happened to the days of a 15 or 30 year fixed rate mortgage loan? Ultimately this is the safest and most popular mortgage loan product in our industry, but new mortgage products are hitting the market, and we in the mortgage business are using them to our advantage; ever heard the radio ... more...

Ten Things a Mortgage Processor Must Know to be Effective
From time to time, we hear a story about a processor gone bad. A processor that seemed so knowledgeable early on but now isnt keeping pace and cant seem to get along with anyone. Many unhappy customers, unhappy loan officers, and denied files later, Mr. Broker is forced to seek out a resolution ... more...

What Are Mortgage Brokers And Why To Use One
Mortgage is formed from two words: the French word mort meaning dead and the word gage from Old English meaning pledge. Sir Edward Coke (who lived from 1552 to 1634) explained the term: the land as considered dead to the mortgagor, as if the person never had it.Today, the term mortgage is used for ... more...

What is a Self-Certification Mortgage?
A Self-Certification mortgage is a mortgage designed for people who are unable to provide proof of income. This type of mortgage was originally designed for the self employed who historically experienced difficulty obtaining a loan with 'high street' lenders due to not having audited accounts ... more...

Mortgage Tips For The Frantic
It is a curious fact of human nature that people will haggle over the price of an umbrella, but buy a house on impulse.We understand small amounts of money; we know what they can buy. 200,000 is harder to grasp; you can't fit it in your pocket. The desire to acquire, combined with the stress of the ... more...

Bad Credit Mortgage Lender - What to Look For
If you have less than perfect credit and are looking to get approved for a mortgage loan, be careful not to make some common, costly mistakes. When dealing with sub-prime mortgage lenders or bad credit mortgage lenders, many people are taken advantage of because of their eagerness to get approved ... more...