Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. ... more...

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way
Sean works for a major telecom company.During one of our coaching sessions, he told me, "I've been diligent about following the sales process that my company believes is required to make a sale -- but, for some strange reason, my prospects don't want to fit into that process.What am I doing wrong ... more...

Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put together a ... more...

Home Owners In Trouble! The Real Estate Bubble, Rising Interest, and Variable Rate Loans Concern Fed
Hurricane Katrina, floods, earthquakes, rising fuel prices, shrinking pocketbooks, and now, concerns over variable interest rate loans, are discussions heard throughout the nation.With mounting concerns by the Fed over rising inflation, there is a serious push to increase the current rates of ... more...

Why a Hard Money Lender Might Be Your First Stop
It isn't uncommon to hear mortgage industry insiders refer to hard money lenders as a last resort. While this may be true to the extent that many borrowers who solicit loans from hard money lenders do so as a last resort, there are many cases in which a hard money lender may be sought before a ... more...

How To Find Your Dream Career
"I wish I could find my dream career". Many people have said, or at least thought those very words or something similar.The number of people that have found their chosen career right away and have never regretted it are few. The majority of us will make many stops along the way. Some good stops - ... more...

All You Wanted to Know of Bad Credit
Martin Henderson is in a fix these days. Because of his failure to repay a loan he had taken a few years back, he has been adjudged as a bad credit case. And, in spite of much effort, he has not been able to get a loan or a mortgage. Lenders do not want to take risk by offering loans to him, and he ... more...

The Benefits of Fractional Ownership in Private Residence Clubs
A New Way to Own a Vacation Home - For the Select Few: Fractional ownership of vacation homes, also called private residence clubs, is a relatively new concept that allows you to enjoy four to 12 weeks of home ownership privileges per year at an upscale, luxury resort but at a fraction of the cost ... more...

Spanish Mortgages Building a Property Portfolio 100% Funded by Your Bank Manager!
From little acorns do great oaks grow! Provided, of course, the acorns are actually planted!In property terms, that translates to identifying the potential of building a property portfolio and being prepared to do something about it. In recent years, both in the UK and here in Spain, there has been ... more...

Credit Help for Real Estate Financing: Five Categories of Your Credit Score
1. Payment History -- 35%The number of accounts paid as agreed and a good payment history give you a higher score.Negative points lower credit scores because of 30 days, 60 days, and 90 days late on any debt. The dollar amount of these delinquencies also impacts credit scores. Severity of ... more...

Compulsive Gambler Shares His Recovery Story About Gamblers Anonymous Now That He Stopped
A compulsive gambler who participated in Gamblers Anonymous program shared his recovery in hopes to help others affected by this addiction. Sean was an above average student in high school. He played sports, volunteered at the local soup kitchen on holidays and had a high school sweetheart that he ... more...

Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. ... more...