A Writer's Life
Ever wonder what an authors life is like? What that breathing, sweating, hungry, weary, bona fide guy does when hes not at the keyboard? How does his day job affect his writing? When hes mowing the lawn, grocery shopping, or babysitting grandchildren what goes through his mind? Is he sucking ... more...

3 Creative Job Search Tactics
It's a fact: the best jobs attract loads of competition. So it pays to do whatever you can to stand out as a persistent, creative candidate, one that any sane employer would love to hire.But how can you do that, in this impersonal age of email, chat rooms and mega job sites?Easy. Just do what has ... more...

Soul Band for a Party
Was the request six months ago, a sixtieth birthday party, the client said. It got me thinking. There is a whole untapped market out there for people who lived as teenagers and twenty somethings through the sixties and seventies. They are all coming up to this big sixtieth birthday date and they ... more...

The Five Debt Triggers for Women
The average American is over $7,100 in debt (not including a mortgage) and three out of five families can't afford to pay off their credit cards each month.Still, as a culture we keep spending-on clothing, luxury cars, gourmet meals, electronics, CDs, you name it-and some would surely argue that ... more...

Seven Steps for a New Home Loan Purchase
Buying your first home and becoming a home owner is one of the most exciting steps in any person's life. With home loan purchase rates at the lowest they have been in decades, this is an opportune time to purchase a home. At Bad Credit Lender, we work with affiliate mortgage brokers who work hard ... more...

Loan Officer Marketing Why Realtors Dont Read Your Brochures
When you place brochures from every mortgage company side by side, you cant help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a ... more...

Why Most Advertisements Stink!
Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If its your company name or logo hold out your wrist so I can whack it with a stick. Whats the answer? ... more...

Should You Accept A Full Purchase Offer For Your Note or Not?
You could be facing a dilemma when considering payout options on selling your mortgage note!To accept a full purchase offer or a partial purchase offer is not always an easy decision.Sure, to take the full purchase option is an easy decision to make if you're holding a second position note on a ... more...

7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!Mortgage Marketing Tip #1Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything ... more...

Mortgage Broker Marketing: Can You Tell The Difference
If you ask a real estate agent, Whats the difference between mortgage brokers? youll consistently hear the same response, Nothing, or Theyre all the same. Yet, when you look closely, there are lots of differences between them.There are mortgage brokers who get 98% of their loans closed on time, and ... more...

Mortgage Broker Marketing: What's Wrong with Your Marketing Materials
Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:Feature-Focused The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, ... more...

Mortgage Marketing and Advertising: A Material Approach to Realtors
In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if theyll even entertain the idea of getting to know you ... more...