Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Easing Your Way Into Homeownership: A Guide To Low Down Payment Mortgage Programs
Theres no question about it: Buying a first home is a big financial commitment. In most cases, a home is the largest single purchase an individual or family will make in a lifetime. However, because of the tax advantages afforded to homeowners, buying a home also can be one of the best financial ... more...

What the Bank Won't Tell You About Your Home Mortgage Quote
Shopping for a house is probably the most significant financial decision that you will make in your life. When you shop for your home by first attaining a home mortgage quote, your decision becomes even more momentousyou need to perform a balancing act between the house of your dreams and factors ... more...

The Old "Bait & Switch" Is Alive And Well In The Mortgage Business
Just about everyones heard of the old bait & switch. Ill bet you could probably give an example or two of how its been tried on you before too, couldnt you? Even those who think they dont know what it is will recognize it when its explained. Let me give you an example and tell you how some not so ... more...

Investing in Real Estate Profitably: Eliminating the Need for Mortgage Insurance
In an earlier article, we presented various options for ensuring that you have positive cash flow when holding rental houses, by minimizing loan payments. One problem which we now can address is to how to eliminate the need for paying mortgage insurance. Any loan with less than 20% down payment ... more...

The Top 5 Things You Must Know Before Applying for a Mortgage
Youve been thinking about buying your own home for quite a long time, and now youre ready to take the plunge. Youve been saving money for a down payment, and you know the next step is preparing to apply for a mortgage.But where do you start?Here are the top 5 things you need to know before ... more...

Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ... more...

Is the New Millennium Method Really $1.204,000 Better then a Bi-Weekly Mortgage
This Article will compare and Contrast the Old-School Bi-Weekly Mortgage Method with the New Millennium Invest the Difference Method. Can The New Millennium Method really result in over $1,200,000 more money in your Retirement Account.A Bi-Weekly Mortgage is a Craze that has been Sweeping the ... more...

Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors guilty of these promises?- To render great customer service - To close loans on time - To offer the best competitive rates - To help them make more money - To deliver referrals or free leads - To co-market services - To qualify all buyers through a diversity ... more...

Mortgage-Refinance Loan Measurment 101 -- Evaluate Your Own Ability to Pay
We live in a society where people are losing their homes at an alarmingly high rate. There are several reasons for this, but one could certainly be avoided -- buying a house that creates a loan that is too large for you to handle. This article will examine how to decide your loan size -- whether ... more...

Reverse Mortgage Putting Your Equity to Work
If you're like many seniors, your home is your largest asset, and although you are concerned about the thought of borrowing against it, your house may be the only way to increase your income.Rising real-estate prices have caused many seniors' homes to significantly increase in value. But unless ... more...