Who Could Benefit From A Reverse Mortgage?
What is a "Reverse Mortgage?"Also known as a Home Equity Conversion Mortgage (HECM)a reverse mortgage,is a popular way older homeowners (62+) can convert part of the equity in their homes into tax-free income without having to sell the home, give up title, or take on a new monthly mortgage payments ... more...

Mortgage Loan Most Bankers Won't Give May Be Exactly What You Need to Buy or Refinance Your Home
A few years ago, a loan officer who worked for me was having a problem helping a customer. He was new to the business and had very little patience for problems (as you might have already guessed, he didnt last very long). He told me the customer was a doctor, who had left a hospital job to open his ... more...

Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ... more...

Choosing The Right Mortgage For You
This article will help you understand the differences between a variety of mortgage options. There are many different mortgage products offered by the various lending institutions in Canada, so you may not know what features to look for.As you'll see, each type of mortgage has slightly different ... more...

Mortgage Marketing - How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean its effective?Being effective first means understanding how marketing ... more...

Need Mortgage? Alternative Finance Often Masks Predators, Who Want to Steal Your House
So, your bank had just turned you down for a mortgage application. The same thing also happened, when you went to other banks in your area. How can those banking people be so blind? Don't they see that you are a hard working person? That you intend to repay them every penny?That blemish on your ... more...

Are You A Victim Of A Predatory Mortgage Foreclosure?
Help is available to borrowers who have claims against their lenders for violating the Truth in Lending Act and other laws regulating credit transactions. Such violations may be a defense to a mortgage foreclosure. If there is a violation, you may be able to void the mortgage and apply 100% of your ... more...

Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Easing Your Way Into Homeownership: A Guide To Low Down Payment Mortgage Programs
Theres no question about it: Buying a first home is a big financial commitment. In most cases, a home is the largest single purchase an individual or family will make in a lifetime. However, because of the tax advantages afforded to homeowners, buying a home also can be one of the best financial ... more...

What the Bank Won't Tell You About Your Home Mortgage Quote
Shopping for a house is probably the most significant financial decision that you will make in your life. When you shop for your home by first attaining a home mortgage quote, your decision becomes even more momentousyou need to perform a balancing act between the house of your dreams and factors ... more...

The Old "Bait & Switch" Is Alive And Well In The Mortgage Business
Just about everyones heard of the old bait & switch. Ill bet you could probably give an example or two of how its been tried on you before too, couldnt you? Even those who think they dont know what it is will recognize it when its explained. Let me give you an example and tell you how some not so ... more...