Why Good Houses Don't Sell?
When a house doesn't sell as quickly as expected, it's easy (for the owner anyway) to lay the blame on a soft real estate market, or a lousy selling season. After all, neither of those things are the sellers faults, nor under the seller's control. The fact is, though, that 90% of the time when a ... more...

Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all ... more...

Loan Officer Marketing How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. Its like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critics review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before ... more...

Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs that ... more...

Business or Hobby...What Would the IRS Call YOUR Business?
One thing we know for sure direct sellers start their businesses for a wide variety of reasons. Some want to build a dynasty, some want the tax benefits, some do it to buy and share a product they believe in, while others are simply looking for a way to have fun and make a little money on the side ... more...

Build Your Own Online Network
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you ... more...

Offset Mortgages: A Dream for Well Off Homeowners
Offset mortgages represent one of the biggest mortgage innovations seen in recent years. Six years ago there was hardly an offset mortgage to be seen. Now they and the current account mortgage, to which they are closely related, account for 10 out of every 100 of new lending.Whats more, one of the ... more...

Real Estate Bubble: Fact or Fiction?
The real estate market buzz across the country these days revolves around the anticipated and much feared bubble. The implication is that once burst, prices will spiral downward taking with them the major assets of those foolish enough to buy at a time when disaster looms large. It could happen ... more...

Secrets of the Option ARM Loan
How Does an Option ARM Loan Work?Option ARM (also called Pick A Payment or Pay Option ARM) loans work by providing the borrower with four payment options each month.Before we get into the payment options, let's review some of the important terms and concepts involved with this loan program.ARM - ... more...

5 Tips for Cheap Home Insurance
Home insurance is a general term for two different insurance products. Buildings insurance to protect your property's construction and home contents insurance to protect your moveable household objects and valuables.The problem is that not all home insurance policies are created equal making it ... more...

Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and the ... more...

Investing In Real Estate Investors
With the never-ending changes in our Real Estate Markets real estate professionals are starting to pay attention to the sound of new commission streams of income. Some realtors have either shied away or ran-away from such terms as Cap Rate, & Cash-on-Cash Returns. Terms that only the smart and ... more...

Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't ... more...