What is the PayOption ARM?
Imagine an adjustable rate mortgage that allows you to pick one of four payment options on your monthly mortgage bill. It is an ARM on which the interest rate adjusts monthly and the payment adjusts annually, with borrowers offered options on how large a payment they will make. The options include ... more...

Loan Officer Marketing How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. Its like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critics review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before ... more...

7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!Mortgage Marketing Tip #1Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything ... more...

How to Finance and Build Your Dream Home
If you have always dreamed of building and living in the home youve helped design, its time to seriously consider putting your dream into action. In todays mortgage market, a specially designed loan for just such a homeowner, the construction to perm loan, includes the construction loan to ... more...

Investing in Residential Real Estate: Achieving Positive Cash Flow
When investing in real estate, it is highly desirable to achieve positive cash flow on a month-to-month basis. This is true even if you are counting on property value appreciation to supply the bulk of your desired return on investment. If you are losing money month-to-month, you may find all of ... more...

Mortgage Lead Generation
If you are a loan officer or a mortgage broker looking for a good lead source, one of the first things you will want to do when considering a mortgage lead company is find out how they go about generating their leads.How a mortgage lead company generates their leads is very important because it has ... more...

Avoid Recycled Mortgage Leads
If you are a loan officer or mortgage broker and you are considering buying mortgage leads, try to stay away from the leads that are being recycled.Leads that are being recycled have often gone through the hands of literally dozens of loan officers before landing on your desk.The chances of closing ... more...

Quality Internet Mortgage Leads
If you are a loan officer or mortgage broker on the market for internet mortgage leads. Sometimes it may be better to go after quality leads, as opposed to buying your leads in quantity.If you are looking for internet mortgage leads in quantity, or bulk, you will get a heck of a lot of leads for ... more...

Mortgage Leads: Overcoming Objections
If you are a loan officer or mortgage broker, and you are obtaining leads from a mortgage lead provider, it is important that you get the best return on your investment that you possibly can.For starters, understand that a lead provider does just that, they provide you with leads. It is entirely up ... more...