Mortgage Broker Training: How to Secure Loyalty From Realtors
So youve just returned to your office after delivering an Oscar worthy presentation to a real estate agent. Theyre impressed and ready to do business with you. In fact, they promised to refer their next buyer to you. Good job, now you can kick your feet up on your desk and wait and wait and wait ... more...

Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers dont understand.You cant tell the difference from one loan officer web site ... more...

Lead Companies, Eight Features To Consider
So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word mortgage leads and being bombarded with links leading me in the ... more...

Loan Officer Marketing: Content Strategies for Keeping in Touch
So youve just returned to your office from a successful meeting with a Realtor. At the end of it they expressed optimism in your services, and told you some famous last words, Ill be sure to send you my next deala week goes by, no dealtwo weeks go by, no deala month later, still no deal.To make ... more...

The Truth About Shopping for Mortgage Rates
With so much lender advertising focusing just on rates, you may not be aware of the importance in choosing an experienced, reliable loan professional who can match you with the appropriate loan program. Good loan officers and mortgage brokers may quote todays rate when asked, but they will quickly ... more...

Loan Officers & Minimum Wage
I. INTRODUCTIONThe FLSA requires that most employees in the United States be paid at least the federal minimum wage for all hour worked and overtime pay at time and one-half the regular rate of pay for all hours worked over 40 in a workweek.However, Section 13(a)(1) of the FLSA provides an ... more...

Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competitions marketing concepts.Marketing can rear its head in many ways. Verbally, through ... more...

Mortgage Leads, You Get What You Pay for
There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a ... more...