Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind." Changes in a quantitative measurement of brand equity can show the ...
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Mortgages for Dummies: Mortgage Cycling Exposed
Mortgage cycling is a repayment strategy that promises to cut years of repayment off your mortgage and save you thousands of dollars. Payoff your mortgage in 10 years without refinancing your current mortgage. How does it work and is it worth the risk?Amortization is the process by which part of ...
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Commercial Mortgage Is There To Fulfill Your Business Needs
Are you willing to become a successful businessman in the next few years? Do you have the zeal and the acumen for your business and the perfect business plans? If your answer is yes, then what are you waiting for? But alas! There is one trouble. You dont have the funds to buy a commercial property. ...
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What To Expect In Closing Costs On A Home Purchase
Many are taking advantage of this years low mortgage rates to purchase a home. Pent up with excitement, many families, who have scrimped and saved for a down-payment, jump for joy when the mortgage lender finally approves their application. But, they should realize that theres a whole new set of ...
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Customers For Life
Whos talking to your customers? Is it your competition? Why or why not? When you stop to think about it, these are valid questions. Most people rely on some sort of clientele for their business, and can improve on customer relations. A more holistic approach to this process incorporates the more ...
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Moving On: Powerful Tips For Selling Your Home
Maybe you're moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement. Whatever the reason for the move, you'll need to take the necessary steps to sell your home for the best possible price, within a reasonable ...
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Mortgage Refinancing Fees - How Much You Really Have to Pay
Refinancing your mortgage can be a great decision for some homeowners. In fact, this is a great benefit of owning your own home. If your terms as the initial purchase of the property were not the best you could qualify for, and your financial profile has changed, then refinancing could cut down ...
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Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies dont have a ...
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Guide To Refinancing Your Mortgage
Refinancing your mortgage can mean great savings for you and your family. Replacing your existing mortgage with a lower interest loan, changing the term of your loan, or even consolidating all your debts into this new loan could save you money, both monthly and over the life of the loan.The rule of ...
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Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how ...
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