How to Decrease the Value of Your Own House
Owning a house is part of the American Dream. Depending on where you live in the US - home ownership can be around 70%. That means that 70% of people own their own home. That is very high compared to other countries. Owning a home is usually a nice piece of independence and also part of building a ... more...

How Much Home Can You Afford In Today's Market?
If you haven't figured your credit worthiness and borrowing power lately, you might be surprised at how much home you can afford to buy in today's market! Mortgage Lenders are very optimistic about the future of the real estate market and as a result they are willing to loan more on properties than ... more...

Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if youre not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead ... more...

How Real Estate Investors Use Mortgage Note To Purchase Properties
Many of you may not be aware of the various ways notes can be used. The average person's understanding about notes is that people create them because they are desperate to sell a property. Nothing could be further from the truth.Real estate investors are now creating notes to finance properties ... more...

Poor Credit Home Mortgage Loans
Poor credit doesnt have to put you at a disadvantage in the home buying process. By getting a pre-approved mortgage, you can find low rates and increase your negotiating power when you buy a home.Before You Shop For A HomeBefore you begin home shopping, take a look at your budget. Develop a plan ... more...

The Truth About Shopping for Mortgage Rates
With so much lender advertising focusing just on rates, you may not be aware of the importance in choosing an experienced, reliable loan professional who can match you with the appropriate loan program. Good loan officers and mortgage brokers may quote todays rate when asked, but they will quickly ... more...

Mortgage Broker Training: How to Secure Loyalty From Realtors
So youve just returned to your office after delivering an Oscar worthy presentation to a real estate agent. Theyre impressed and ready to do business with you. In fact, they promised to refer their next buyer to you. Good job, now you can kick your feet up on your desk and wait and wait and wait ... more...

Know Your Mortgage Fees, and You'll Never Pay Too Much for Your Loan
If you buy new windows, youll not only pay for the windows, you will also pay an installation fee. When you purchase a car, you pay tax, title, assumption fee, etc. Just about every major purchase comes with extra costs or fees, and home loans are no different. Most people think they dont have to ... more...

7 Mistakes You'll Want To Avoid Before And During The Mortgage Application Process
Heres a list of things you DONT want to do once youve decided that getting a new mortgage is something you need to do:1. Dont go out and buy a new car:Within the few months before applying for a mortgage, or during the mortgage process, avoid the urge to go out and make any large purchases such as ... more...

Mortgage Broker Marketing: Can You Tell The Difference
If you ask a real estate agent, Whats the difference between mortgage brokers? youll consistently hear the same response, Nothing, or Theyre all the same. Yet, when you look closely, there are lots of differences between them.There are mortgage brokers who get 98% of their loans closed on time, and ... more...

Mortgage Originator Marketing Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions ... more...

Mortgage Marketing and Advertising The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet youre struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them ... more...