Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ... more...

Mortgage Marketing - How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean its effective?Being effective first means understanding how marketing ... more...

Are You A Victim Of A Predatory Mortgage Foreclosure?
Help is available to borrowers who have claims against their lenders for violating the Truth in Lending Act and other laws regulating credit transactions. Such violations may be a defense to a mortgage foreclosure. If there is a violation, you may be able to void the mortgage and apply 100% of your ... more...

Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Easing Your Way Into Homeownership: A Guide To Low Down Payment Mortgage Programs
Theres no question about it: Buying a first home is a big financial commitment. In most cases, a home is the largest single purchase an individual or family will make in a lifetime. However, because of the tax advantages afforded to homeowners, buying a home also can be one of the best financial ... more...

What the Bank Won't Tell You About Your Home Mortgage Quote
Shopping for a house is probably the most significant financial decision that you will make in your life. When you shop for your home by first attaining a home mortgage quote, your decision becomes even more momentousyou need to perform a balancing act between the house of your dreams and factors ... more...

The Old "Bait & Switch" Is Alive And Well In The Mortgage Business
Just about everyones heard of the old bait & switch. Ill bet you could probably give an example or two of how its been tried on you before too, couldnt you? Even those who think they dont know what it is will recognize it when its explained. Let me give you an example and tell you how some not so ... more...

The Top 5 Things You Must Know Before Applying for a Mortgage
Youve been thinking about buying your own home for quite a long time, and now youre ready to take the plunge. Youve been saving money for a down payment, and you know the next step is preparing to apply for a mortgage.But where do you start?Here are the top 5 things you need to know before ... more...

Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ... more...

Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors guilty of these promises?- To render great customer service - To close loans on time - To offer the best competitive rates - To help them make more money - To deliver referrals or free leads - To co-market services - To qualify all buyers through a diversity ... more...

Utah Mortgage
If you live in Utah, undoubtedly you have heard of the bankruptcy problem pinching the whole state. For several years now, Utah has held the devious honor of ranking among the states with the highest annual bankruptcy filing rate. There is likely more than one explanation for such a phenomenon. At ... more...

How Long Your Mortgage Runs Determines How Much You Pay
The first thing most of us think about when the time comes to take out a mortgage on a new home is the interest rate.Thats both perfectly natural and very sensible. The rate of interest we pay can make an immense difference a difference amounting to tens of thousands of dollars in what the ... more...

Mortgage loans: Are 'No Cost Loans' Really at No Cost?
Buyers are often tempted to jump into refinancing their home loan in order to save a half (or quarter) percent on their existing mortgage. Unfortunately, those "no cost" loans are rarely "no cost". Here are a few tips to help make sure your home loan is a true no cost loan.Verify how the lender ... more...