Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.How ... more...

Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for youor your product or service. Or your firm. Or your firms message. Theyre getting along just fine without you. Until you give them a reason to think otherwise, itll continue that way. This isnt news, though. Thats why you advertise and market. But so does every other ... more...

Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not its who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and ... more...

Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. What do the most successful brand initiatives have in common? he asked. I shared an observation with him based on many years of having similar conversations and being involved in ... more...

Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package ... more...

Brand Identity Company Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets them to call you ... more...

Brand Building 101
Building your brand into a brand leader isnt easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You ... more...

Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isnt a static entity. It can have a high or low impact on ... more...

Brand Awareness - Brand Identity
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. Its a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation ... more...