Branding Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in peoples heads and is defined by all of that persons contacts with a company. Improving a brand is, therefore, one of the best marketing tools ... more...

A Fresh Start for Family Finances in 2005
While 40% to 50% of us make New Years resolutions on January 1a ritual that has existed since ancient timesapproximately 60% to 80% of us have already broken them by the end of February, according to researchers.Its still not too late, however, to reset the trajectory on your familys finances, ... more...

Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your brand with such superficial cosmetics is like saying that people are really only the ... more...

Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, ... more...

Build Brand Value BIG Time
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people ... more...

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ... more...

Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand ... more...

Direct Marketing Brand Identity Guru Tips
If your company doesnt have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From ... more...

Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one ... more...